Salesforce Marketing Cloud Developer – Senior Associate

About the role

Pwc is seeking a Senior Associate to design, develop and deliver marketing automation solutions on the Salesforce Marketing Cloud platform. The role focuses on creating personalized customer journeys, email, SMS and push campaigns, and integrating Marketing Cloud with other enterprise systems.

Key responsibilities

• Build and manage email, SMS and push campaigns using Email Studio, Mobile Studio and Journey Builder.
• Design automated customer journeys and personalized experiences.
• Integrate Marketing Cloud with Salesforce CRM, data warehouses, CDPs and other marketing technologies via APIs.
• Develop custom logic and personalization using AMPscript, SQL, JavaScript and SSJS.
• Configure data extensions, segment data and ensure data quality.
• Monitor campaign performance, analyse results and optimise for higher engagement.
• Troubleshoot technical issues related to data synchronization and platform functionality.

Required profile

• Proven experience delivering Marketing Cloud solutions in a consulting environment.
• Strong analytical mindset with ability to interpret campaign metrics.
• Excellent communication skills to interact with clients and internal teams.

Required skills

• Salesforce Marketing Cloud tools: Email Studio, Journey Builder, Automation Studio, Mobile Studio.
• AMPscript, SQL, Server‑Side JavaScript (SSJS) and JavaScript.
• HTML and CSS for email template development.
• API integration and data management concepts.
• Familiarity with Salesforce CRM, Salesforce Data Cloud and Agentforce.