Assistant Brand Manager - Petcare (MEA)

About the role

Mars is looking for an Assistant Brand Manager in Cairo to act as a brand and portfolio co-custodian across designated markets, brands and growth initiatives in the Middle East and Africa. The role reports to and works closely with the MEA Petcare Brand Manager, supporting the design and execution of the Pet brand strategy and coordinating marketing activities to meet NSV, share and pet parent recruitment targets aligned with regional goals.

Key responsibilities

• Track and analyse category and brand performance across markets and turn insights into growth recommendations
• Support the MEA Pet Brand Manager in shaping the portfolio's short- and long-term strategy, including a 3-year innovation pipeline and activity calendar
• Connect with cross-functional teams on product launches, brand launches and ongoing support of the core range
• Work with the SRM team on price-point competitiveness and price/pack architecture, and with MEA and Global Pet teams on communication and innovation strategy
• Manage the allocated marketing budget, forecast accurately and handle purchase orders
• Coordinate the Petcare 3-year innovation and renovation pipeline, adapt global toolkits to local needs and approve packaging artwork in line with brand guidelines and regulations
• Balance locally developed innovations with European ones, and run post-launch performance reviews
• Adapt global creative assets to diverse MEA cultures and collaborate with creative, media and PR agencies on campaigns
• Co-lead cross-functional project teams with Activity Management and build activation toolkits and point-of-sale guidelines with Customer Marketing and DCom

Required profile

• Bachelor's degree in a relevant field; Master's is a plus
• 2-4 years of brand management experience, preferably in a multinational CPG company
• Experience coordinating end-to-end product launches and brand renovations, balancing global toolkits with local supply realities
• Proven track record supporting full-funnel marketing campaigns across digital, media, consumer promotions and trade/in-store touchpoints
• Experience across innovation and renovation pipelines, ideally both global and local
• Ability to turn data and insights into actionable recommendations, with strong financial acumen
• Fluent English; Arabic is an advantage
• Regional experience in the wider Middle East and Africa