Head of Marketing & Demand Generation

About the role

Integrant, a provider of advanced business solutions for U.S. enterprises in biotech, medical devices, manufacturing and finance, is looking for a Head of Demand Generation & Marketing to own lead generation for the U.S. and European markets. The role builds and leads a focused team, shapes go-to-market motions and partners directly with U.S. leadership. The position is based in Egypt (hybrid); candidates based in the UAE or Jordan are also welcome.

Key responsibilities

• Build, mentor and scale a marketing team focused on pipeline creation, and oversee multi-channel demand generation strategy and execution.
• Align content, creative, demand generation, web development and marketing operations, and set KPIs and dashboards tied to revenue outcomes.
• Design and run outbound and ABM programs targeting U.S. mid-to-large enterprises, with messaging for CTOs, CIOs and engineering leaders, and maintain target account lists, ICPs and lead scoring with Sales.
• Launch and optimise campaigns across SEO/SEM, paid social, LinkedIn, webinars and email, and oversee sales enablement materials.
• Qualify inbound and outbound leads, keep CRM hygiene (HubSpot/Salesforce, LinkedIn Sales Navigator) and set SLAs with Sales; run nurture tracks from awareness to opportunity.
• Track U.S. buyer trends and competitors, and own the strategy and execution of U.S. conferences and trade shows, including up to 30% travel.

Required profile

• 7-10+ years in B2B marketing and lead generation for complex technical or software services.
• Proven track record generating sales-qualified pipeline for U.S. or European markets.
• Experience leading cross-functional marketing teams (content, demand gen, creative, web).
• Excellent English, able to translate technical capabilities into business value.
• Data-driven mindset with knowledge of funnel metrics, attribution and ROI.
• Preferred: familiarity with AI/ML, data engineering, DevOps or enterprise software services, and experience in biotech, medical devices or manufacturing.

Required skills

• CRM and marketing automation tools (HubSpot or Salesforce)
• LinkedIn Sales Navigator
• Account-based marketing and modern inbound strategies

What we offer

• Base salary plus performance bonus tied to qualified pipeline and sales outcomes.
• Covered travel expenses for approved U.S. trips.
• Six-month career advancement opportunities.
• Premium medical insurance for employee and family.
• English language and technical development courses.
• Interest-free loans paid over 2.5 years, planned overtime program, employment referral program and social insurance.