Senior B2B Marketing Specialist - International Software & Lead Generation

About the role

Integrant is looking for a hands-on Senior B2B Marketing Specialist to grow its presence in international markets, with a strong preference for candidates who have targeted the U.S. market. The role suits a B2B technology marketer who has worked on marketing software products, SaaS solutions, technology services or software engineering services to customers outside Egypt. It is an individual-contributor position working closely with Sales, technical SMEs and leadership to build campaigns, generate qualified leads and turn complex technology offerings into clear business value.

Key responsibilities

• Support and execute B2B marketing strategies for international markets, including defining Ideal Customer Profiles, buyer personas and target-account criteria
• Build messaging and campaigns around software engineering, AI, Agentic AI, data, cloud and other technology services, adapted to each market and industry
• Plan and run lead-generation campaigns (LinkedIn, email, paid media, webinars, events, content, landing pages, ABM, outbound enablement) and track MQLs, SQLs, meetings, pipeline and ROI
• Own campaigns end to end: objectives, audience, channels, assets, metrics, execution coordination and performance analysis
• Create campaign content, email sequences, case studies, thought-leadership pieces, webinars, sales collateral and social content, working with engineers and architects
• Align with Sales and BDR/SDR teams on target accounts, lead quality and enablement materials
• Use CRM, analytics and marketing automation tools, and marketing technology and AI tools, to track campaigns, leads and pipeline

Required profile

• 3-7 years of relevant B2B marketing experience
• Experience marketing software products, SaaS, technology services, cloud, AI, data, cybersecurity or similar
• Experience marketing to international customers, with U.S. experience strongly preferred
• Demonstrated hands-on lead generation and campaign ownership experience
• Strong understanding of B2B buyer journeys and technology sales processes
• Strong English, and ability to translate complex technical concepts into business messages
• Comfortable working with Sales and using CRM, analytics and marketing automation tools

Preferred

• HubSpot, Salesforce, Marketo, Pardot or similar platforms
• Intent data, prospecting platforms, marketing intelligence tools or AI tools
• Enterprise software sales cycles and exposure to sectors such as biotech, medical devices, manufacturing, finance or education

What we offer

• Salary paid in USD
• Social insurance and premium medical insurance for employee and family
• English language and technical development courses
• Interest-free loans paid over 2.5 years
• Employment referral program and a supportive work environment