Junior Growth Specialist

About the role

Rabbit Mart is hiring a Junior Growth Specialist in Cairo to drive user installs, order frequency and customer retention for its hyper-local quick-commerce grocery delivery service. The role covers performance acquisition, retention campaigns, promo coordination and data tracking.

Key responsibilities

• Run performance campaigns on Meta, TikTok and Google Ads to acquire app users at a target Cost Per First Order (CPFO)
• Build and trigger push notifications, SMS and in-app pop-ups through CRM tools such as Braze and MoEngage to raise re-order rates and cut cart abandonment
• Coordinate zone- and cohort-targeted discount campaigns, bundle offers and free delivery promos
• Run weekly A/B tests on app banner copy, promo codes and landing pages to improve first-to-second order conversion
• Track daily orders, average order value and 30-day retention in Adjust/AppsFlyer and Google Analytics

Required profile

• 1-2 years in growth marketing, performance channels or digital marketing (e-commerce or app-first preferred)
• Fast-paced, focused on daily metrics and execution-oriented

Required skills

• Mobile measurement platforms (AppsFlyer/Adjust), Meta Ads Manager
• CRM/push platforms (Braze/MoEngage) and Excel
• Basic funnel analytics and copywriting for mobile push notifications