Route to Market Lead

About the role

The Route to Market Lead will support the implementation of RTM strategies across multiple channels, regions, and customer segments. The role focuses on identifying opportunities to expand market coverage and improve customer reach while delivering actionable insights to drive commercial success.

Key responsibilities

• Support the implementation of RTM strategies across channels, regions, and customer segments.
• Identify opportunities to expand market coverage and improve customer reach.
• Analyze distribution performance and recommend improvements to territories, routes, and service models.
• Partner with Sales, Trade Marketing, Supply Chain, and Finance to execute commercial initiatives.
• Monitor sales, distribution, and customer data to generate actionable insights.
• Support projects related to channel development, distribution expansion, and new market opportunities.
• Track and report RTM KPIs, highlighting performance gaps and improvement opportunities.

Required profile

• Bachelor's degree in Business Administration.
• Minimum 5 years of experience in a similar role.

Required skills

• Advanced Excel
• PowerPoint