Sales Development Representative – Financial Services (South Africa)

About the role

We are looking for experienced Sales Development Representatives based in South Africa to support outbound business development within the financial services sector, focusing on the UAE and DIFC ecosystem.

Key responsibilities

• Conduct detailed account research to identify relevant companies, financial institutions, family offices, and decision‑makers.
• Research DIFC‑registered companies and understand their business activities and relevance to the target market.
• Build and maintain accurate prospect and account lists.
• Identify key stakeholders, including founders, managing directors, investment professionals, finance leaders, and other senior decision‑makers.
• Execute outbound prospecting through cold calling, email, and LinkedIn.
• Personalize outreach based on account research and the prospect’s business profile.
• Qualify prospects according to target criteria and book qualified meetings for the sales or advisory team.
• Maintain clean and accurate prospecting data in Google Sheets and the company’s CRM.
• Track outreach activity, responses, follow‑ups, and meeting outcomes.
• Collaborate with the team to improve targeting, messaging, and lead quality.

Required profile

• Based in South Africa.
• Proven experience as an SDR, BDR, lead‑generation specialist, or outbound sales representative.
• Previous experience working in or selling to the financial services sector.
• Practical understanding of DIFC companies and the broader UAE financial‑services ecosystem.
• Good knowledge of family offices and different types of financial institutions.
• Strong account and prospect research skills.
• Confident using Google Sheets to organize, clean, filter, and track prospecting data.
• Experience using LinkedIn and other online sources to identify companies and decision‑makers.
• Clear, neutral, and professional spoken English.
• Strong written communication and outreach‑personalization skills.
• Comfortable speaking with senior financial‑services decision‑makers.
• Organized, detail‑oriented, and able to work independently.
• Able to explain previous results using clear activity and performance metrics.

Required skills

• LinkedIn
• LinkedIn Sales Navigator
• Cold calling
• Account‑based prospecting
• Outbound prospecting
• CRM
• Sales‑intelligence platforms
• Google Sheets