SEO Content Writer (B2B)

About the role

Decima International, a professional services firm providing project management and controls services to clients in the United States and the Middle East, is hiring an SEO Content Writer (B2B) in Cairo. The role builds a consistent pipeline of high-quality B2B content across the company's website, blog, LinkedIn and other digital channels, focusing on data centers, mission-critical projects, project controls, program management and delivery across KSA and the UAE.

Key responsibilities

• Develop and manage a structured content calendar aligned with the company's sectors, projects, people and market priorities.
• Create blog articles, thought-leadership pieces, LinkedIn posts, case studies, project stories, executive content and presentations.
• Translate technical project information into clear content for clients, partners and industry audiences.
• Publish and maintain website content in the CMS, handling pages, formatting, links, metadata and basic updates.
• Own keyword research for mission-critical programs, project controls, program governance, construction and delivery, and KSA/UAE markets.
• Apply on-page SEO best practices (titles, meta descriptions, headings, internal links, alt text) and monitor rankings, traffic and engagement.
• Prepare monthly SEO and content performance reports, identify content gaps and recommend new topics.
• Support B2B campaigns on LinkedIn, coordinate with business development, outreach and lead generation, and help with lead nurturing.
• Build dashboards and reports on campaigns, content performance, leads and pipeline, and coordinate with the Marketing Lead, design team and technical stakeholders.
• Gather input from subject-matter experts, support off-site SEO opportunities and use AI and automation tools to improve workflows.

Required profile

• Bachelor's degree in Marketing, Communications, Journalism, English, Business or a related field.
• Relevant experience in SEO content writing, B2B content marketing or digital marketing.
• Strong English writing, editing and proofreading skills.
• Experience with CMS and managing content calendars.
• Ability to write for B2B audiences and turn technical information into accessible content.
• Strong research skills, attention to detail and stakeholder coordination skills.

Required skills

• SEO fundamentals and keyword research, including on-page SEO.
• Google Analytics, Google Search Console and SEO research tools.
• Microsoft Excel, PowerPoint and Word.
• Preferred: LinkedIn content, lead-generation workflows, Google Analytics/Search Console, SEO research platforms, marketing automation/CRM, backlink development and dashboard reporting.