Social Media Specialist

About the role

Rosella Digital is looking for a creative, dynamic Social Media Specialist to join the team. You will develop and execute effective social media strategies and content calendars that reflect each client's brand identity and marketing goals, owning the process from ideation to performance tracking while maintaining direct client communication.

Key responsibilities

• Research and analyze international social media trends, cultural nuances, audience preferences, and competitor strategies.
• Identify emerging platforms and technologies to expand brand presence across global markets and time zones.
• Design and manage social media calendars, ensuring timely scheduling and posting of content.
• Create engaging content and collaborate with the design team to produce visually compelling material.
• Act as the primary point of contact for clients, translate goals into actionable strategies, and generate detailed performance reports.

Required profile

• 2–4 years of experience managing brand or agency social media accounts.
• Portfolio showcasing campaigns, content calendars, and performance reports.
• In‑depth knowledge of major platforms (Facebook, Instagram, X, LinkedIn, TikTok) and their algorithms.

Required skills

• TikTok Analytics
• LinkedIn Analytics
• Instagram
• X (formerly Twitter)
• Facebook
• Meta Business Suite
• Meta Insights
• Google Analytics