Trade Marketing Manager

About the role

We are seeking an experienced Trade Marketing Manager to lead new customer acquisition and sales enablement initiatives across our FMCG and food & beverage portfolio in Giza. The role will drive merchandising performance, ensure data integrity, and align field activities with ERP reporting.

Key responsibilities

• Acquire new customers and enable sales teams.
• Maintain merchandising performance, data integrity, and ERP‑based reporting discipline.
• Run high‑impact internal sales initiatives.
• Drive new customer acquisition across multiple sales areas.
• Build and enforce structured field KPIs.
• Manage and optimize merchandising teams.
• Ensure 100% verification of new customers.
• Lead and execute internal sales competitions.
• Align field performance with ERP reporting.
• Deliver weekly performance visibility.

Required profile

• 5–8+ years of experience in FMCG or food & beverage (field sales or trade marketing); coffee category is a plus.
• Proven track record in growing numeric distribution.
• Experience managing sales and/or merchandising teams.
• Strong understanding of distributor and retail channel dynamics.
• Experience with ERP systems (Odoo experience is a strong advantage).
• Comfortable extracting, validating, and reconciling field data directly from ERP.

Required skills

• Odoo ERP
• ERP systems
• Data extraction
• Data validation
• Data reconciliation