Digital Growth Specialist

About the role

Dot IT is seeking a Digital Growth Specialist to design and execute growth strategies for clients across diverse industries. You will act as the bridge between business objectives and digital marketing execution, collaborating with SEO, social, paid media, and development teams.

Key responsibilities

• Conduct industry, competitor and audience research to uncover digital growth opportunities.
• Develop integrated growth strategies and quarterly/monthly action plans covering SEO, GEO/AI visibility, social media, paid campaigns and website optimization.
• Coordinate cross‑departmental execution, ensuring SEO, content, social, media buying and web development teams align with a single growth direction.
• Monitor KPIs, analyze performance reports, identify gaps and recommend strategic improvements.
• Support proposal creation, strategic presentations and roadmap development for prospective clients.

Required profile

• 3–5 years of experience in digital marketing, growth or integrated marketing roles, preferably within an agency.
• Strong analytical and strategic thinking abilities.
• Excellent English communication and presentation skills.
• Organized, able to manage multiple projects or clients simultaneously.

Required skills

• SEO
• Social Media Marketing
• Paid Media (Google Ads, Social Ads)
• Website Optimization
• Conversion Funnel Management