Search Engine Optimization (SEO) Specialist

About the role

We are seeking a Search Engine Optimization (SEO) Specialist to join our Marketing team in Maadi, Cairo. Reporting to the SEO Manager, you will improve our website’s visibility by executing on‑page optimisation, keyword research and ethical link‑building campaigns.

Key responsibilities

• Conduct keyword research, analyse search intent and monitor keyword rankings.
• Optimize meta titles, descriptions, headings and internal linking structures across pages.
• Prepare SEO briefs, review content for optimisation and suggest new topics based on competitor analysis.
• Execute outreach campaigns to acquire high‑quality backlinks and maintain a healthy backlink profile.
• Analyse competitors’ keywords and backlink strategies to identify gaps and opportunities.
• Use tools such as Ahrefs, Semrush, Google Search Console and Google Analytics to track performance and generate regular reports.

Required profile

• 1–2 years of hands‑on SEO experience with proven on‑page and off‑page results.
• Strong understanding of search intent, keyword research and competitor analysis.
• Ability to work under supervision, apply feedback quickly and contribute to improving organic rankings.

Required skills

• Ahrefs
• Semrush
• Google Search Console
• Google Analytics