Category Manager – Marketplace Growth

About the role

The Category Manager will drive growth and performance of assigned categories on the Cartona Marketplace. Working cross‑functionally, you will manage supplier relationships, optimise assortment and pricing, and launch commercial initiatives that boost customer experience and business results.

Key responsibilities

• Own the full commercial cycle for assigned categories, targeting GMV, revenue, margin and supplier performance.
• Develop and execute category strategies that balance assortment expansion, competitive pricing, profitability and customer needs across Horeca, enterprise and retail segments.
• Identify, acquire and manage strategic partners, negotiate commercial terms and nurture long‑term growth opportunities.
• Analyse customer behaviour, order patterns and market trends to optimise assortment, increase Revenue per User and improve conversion.
• Collaborate with Sales, Supply, Operations, Growth, Product and Finance teams to enhance availability, fill rate, customer experience and operational efficiency.
• Launch and manage promotional campaigns, supplier activations and in‑app visibility initiatives to drive adoption, engagement and average order value.
• Work with data and analytics teams to monitor category KPIs, identify growth opportunities and support data‑driven decisions.
• Monitor market dynamics, competitor activity and industry trends to continuously refine category strategy.

Required profile

• Bachelor’s degree in Business, Economics, Supply Chain, Marketing or a related field.
• 2+ years of experience in category management, business development, marketplace operations, FMCG, e‑commerce or B2B commerce.
• Strong commercial mindset with hands‑on experience managing P&L, growth targets, pricing and supplier relationships.
• Proven ability to work cross‑functionally and lead initiatives across sales, operations, supply, growth and product teams.
• Advanced analytical skills and ability to prioritise, solve problems quickly and deliver results under pressure.
• Excellent communication, negotiation and stakeholder‑management abilities.

Required skills

• Advanced proficiency in Excel / Google Sheets
• SQL (preferred)