Commercial Marketing Manager

About the role

The Commercial Marketing Manager leads the strategic marketing of mixed‑use assets, commercial strips, retail spaces, corporate offices, and sports and educational initiatives. The role combines B2B efforts to attract premium tenants and investors with B2C campaigns that drive foot‑traffic and consumer engagement.

Key responsibilities

• Design and execute integrated marketing strategies for a diverse property portfolio to increase occupancy and footfall.
• Develop B2B campaigns targeting retail brands, corporate entities, and institutional investors for leasing and sales opportunities.
• Create B2C traffic‑driving programs, community engagement activities, and seasonal retail campaigns.
• Coordinate marketing calendars with Property Management and Tenant Relations teams.
• Monitor market and consumer trends in premium commercial developments across Egypt.
• Track and optimise marketing budgets, reporting on campaign performance, footfall metrics and tenant satisfaction.

Required profile

• Bachelor’s degree in Mass Communication, Marketing, Business Administration or a related field.
• 8‑10+ years of marketing experience in mixed‑use, retail centres, malls or commercial real‑estate developments.
• Strong expertise in both B2B and B2C marketing methodologies.
• Strategic understanding of commercial asset management, retail lease lifecycles and consumer dynamics.

Required skills