Content Creator & Influencer Marketing Specialist

About the role

Maa-Althahab, a leading fragrance brand in the Middle East and Africa, is looking for a creative professional who lives and breathes short‑form video and influencer marketing. You will shape the brand’s presence on TikTok, Instagram Reels, Snapchat and other emerging platforms, turning trends into engaging content that drives awareness and community interaction.

Key responsibilities

• Plan, shoot and publish high‑quality vertical videos for TikTok, Instagram Reels and similar platforms.
• Create daily Instagram Stories and behind‑the‑scenes posts to keep the audience engaged.
• Develop content concepts based on trends, seasonal campaigns and product launches.
• Build and manage influencer campaigns, from creator identification to negotiation and performance tracking.
• Coordinate with influencers to ensure alignment with brand identity and campaign goals.
• Capture product, lifestyle and event footage both in‑store and on location.
• Monitor social media trends, viral formats and platform updates to keep content fresh.
• Collaborate with marketing and brand teams to execute content calendars and launch campaigns.
• Analyze performance data and continuously optimise creative strategies.

Required profile

• Minimum 3 years of experience in content creation, social media or influencer marketing.
• Strong understanding of TikTok, Instagram Reels, Snapchat and emerging social trends.
• Proven track record managing influencer collaborations and creator partnerships.
• Excellent mobile videography and photography abilities.
• Experience in fragrance, luxury, fashion or e‑commerce brands is a plus.

Required skills

• CapCut
• Adobe Premiere Pro
• Final Cut Pro