Digital Marketing Paid Media Specialist

About the role

We are seeking an experienced Digital Marketing Paid Media Specialist to join our global digital marketing team. The role involves planning, launching, optimizing and analysing paid media campaigns across multiple markets using platforms such as Google Ads, Meta, X (Twitter) and programmatic solutions. You will collaborate with marketing, analytics, creative and regional stakeholders to drive demand generation and customer acquisition.

Key responsibilities

• Develop and execute local and global paid media strategies across Google Ads, Meta, X (Twitter) and programmatic platforms.
• Plan, launch, manage and optimise Paid Search, Display, Discovery, Performance Max, Paid Social and remarketing campaigns.
• Design campaign structures, audience targeting, bidding strategies, conversion tracking and landing‑page optimisation.
• Own campaign budgets, ensuring efficient allocation to meet business KPIs.
• Conduct continuous A/B and multivariate testing of creatives, ad copy, landing pages, audiences and bidding strategies.
• Monitor performance and provide regular reporting on leads, conversions, spend, ROI and budget pacing.
• Leverage Google Analytics, Google Tag Manager and internal tools to generate actionable insights.
• Perform keyword, competitor and audience research to identify growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing or a related field.
• 4+ years of experience planning, managing and optimising paid digital marketing campaigns.
• 3+ years of hands‑on experience with Google Ads and Meta advertising platforms.

Required skills

• Google Ads (including Performance Max)
• Meta advertising (Facebook & Instagram)
• X (Twitter) advertising
• Programmatic advertising platforms
• Google Analytics
• Google Tag Manager
• A/B and multivariate testing
• Keyword research, competitor analysis and audience research
• Landing‑page optimisation and conversion tracking
• Budget management and campaign optimisation
• Data‑driven reporting and insight generation