Retail Channel Manager

About the role

The Retail Channel Manager is an entrepreneurial role responsible for developing, implementing and tracking Red Bull's sales strategy in modern trade channels, such as supermarkets, hypermarkets and chain stores. The manager delivers sales, volume and profitability targets for major national off-premise customers.

Key responsibilities

• Build professional relationships with key personnel in the modern trade channel and lead joint account planning covering one and three-year objectives and milestones.
• Develop and run customer-specific account plans, resolve customer issues and complaints, and negotiate and close agreements with key channel customers.
• Analyze demand drivers, propose and sell-in new brands, products and execution tools, and monitor competitors to develop winning strategies.
• Own the channel's VCM, manage budget allocation across accounts for best ROI, and control spending and claims.
• Track and analyze account sales performance and expenditure, and work with marketing, supply chain, logistics and finance on retailer-specific initiatives, product availability and accurate payments and claims.
• Manage distributor partners: set their KPIs and targets, guide their execution, and develop them through meetings, business reviews and training.

Required profile

• 6+ years of experience in key accounts management in FMCG.
• Strategic thinking, commercial acumen and strong analytical and planning skills.
• Negotiation experience and problem-solving skills.
• Presentation skills to explain strategies clearly and concisely.