Sales Executive – Alcoholic Beverages

About the role

The company, a leading player in the alcoholic beverages market, is looking for a dynamic Sales Executive to drive growth within an assigned territory. You will be responsible for expanding market presence, building strong relationships with key accounts, and achieving sales targets.

Key responsibilities

• Achieve monthly, quarterly and annual sales targets.
• Develop and maintain relationships with distributors, wholesalers, retailers, hotels, restaurants, bars, clubs and liquor stores.
• Identify and acquire new customers within the territory.
• Ensure product availability, visibility and merchandising at retail outlets.
• Conduct regular market visits to monitor competitor activity, pricing and customer feedback.
• Execute promotional campaigns, product launches, tastings and brand activation programs.
• Negotiate pricing, display space and promotional activities with customers.
• Monitor stock levels and coordinate with distributors to avoid shortages.
• Collect payments and follow up on outstanding receivables according to company policy.
• Prepare daily sales reports, market intelligence reports and sales forecasts.
• Ensure compliance with local laws and company policies related to the sale and promotion of alcoholic beverages.

Required profile

• Bachelor's degree in Business Administration, Marketing or a related field.
• 2‑5 years of sales experience, preferably in alcoholic beverages, FMCG or beverages.
• Experience handling distributors and retail channels is preferred.
• Valid driver’s license and willingness to travel extensively.

Required skills