SEO Expert (SEO, AEO, GEO, AIO, Content Marketing & Paid Search)

About the role

We are looking for an experienced SEO Expert to lead both organic and paid digital marketing initiatives. The role combines traditional SEO with emerging disciplines such as Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI Optimization (AIO). You will shape how our content is discovered across search engines, AI‑powered platforms and large language models.

Key responsibilities

• Develop and execute comprehensive SEO strategies to boost organic traffic, rankings and conversions.
• Perform keyword research, competitor analysis and opportunity discovery.
• Optimize on‑page elements, conduct technical SEO audits and manage backlink acquisition.
• Implement AEO tactics to capture featured snippets, voice search and zero‑click results.
• Apply GEO techniques to increase brand citations in AI‑generated answers.
• Drive AI Optimization strategies, monitor AI citations and use AI tools for scaling.
• Plan and manage a content calendar, create SEO‑friendly blog posts, landing pages and case studies.
• Plan, launch and optimize Google Ads campaigns, manage budgets and improve ROAS.
• Track performance with analytics tools and produce regular reports.

Required profile

• Proven experience in SEO, content marketing and paid search.
• Strong understanding of AI‑driven search ecosystems and E‑E‑A‑T principles.
• Ability to translate data insights into actionable strategies.

Required skills

• SEO, AEO, GEO, AIO
• Keyword research and technical SEO
• Backlink acquisition
• SEMrush, Ahrefs, Screaming Frog SEO Spider, Google Search Console
• FAQ schema, Q&A structured data, schema markup, Core Web Vitals
• Google Ads / PPC management
• Performance analytics