Social Media Specialist

About the role

Sparkd-EV is looking for a creative and data‑driven Social Media Specialist to elevate its digital presence in the electric vehicle market in Egypt. You will plan, produce, and analyse content across multiple platforms, helping the brand become a thought leader in the EV space.

Key responsibilities

• Manage daily posting on Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Develop and maintain content calendars in collaboration with the marketing team.
• Create, edit, and publish engaging text, images, videos, stories, and reels.
• Monitor trends, hashtags, and competitor activity to keep content fresh.
• Engage with followers by responding to comments, messages, and mentions.
• Track performance metrics such as reach, engagement, CTR, and conversions.
• Collaborate with influencers, creators, and agency partners.
• Coordinate with showroom and sales teams to promote new arrivals, events, and special offers.
• Support paid ad campaigns by supplying creative assets and monitoring results.

Required profile

• Bachelor’s degree in Marketing, Media, Communication or a related field.
• 2‑3 years of social‑media management experience, preferably in automotive or technology.
• Strong writing and visual storytelling abilities in both Arabic and English.
• Creative, fast‑learning, and attuned to viral trends.
• Ability to multitask and meet deadlines in a fast‑paced environment.

Required skills

• Meta Business Suite
• TikTok Business
• Canva
• Buffer
• Later
• CapCut
• VN
• Adobe Premiere (optional)