Social Media Specialist

About the role

The Social Media Specialist will join City & The Sea’s marketing team in Cairo, Egypt, to showcase the company’s luxury travel and event services across social platforms. This full‑time, on‑site position focuses on creating engaging content, growing online communities, and driving conversions for bespoke travel experiences.

Key responsibilities

• Develop and maintain monthly content calendars aligned with brand objectives.
• Create and design posts, including copywriting and basic photo/video editing.
• Select and curate visual assets that reflect luxury travel and event offerings.
• Publish content on relevant social media channels and engage with followers through comments and messages.
• Monitor performance metrics, generate campaign reports, and adjust strategies to improve reach, engagement and conversions.
• Collaborate with travel and events teams to ensure accurate service representation and brand consistency.
• Stay up‑to‑date with social media trends, especially those relevant to luxury travel and events.

Required profile

• Bachelor’s degree in Marketing, Communications, Media or related field, or equivalent practical experience.
• Fluency in English; Arabic and additional languages are a plus.
• Experience managing social media accounts for brands in travel, hospitality or lifestyle sectors is beneficial.
• Strong written and verbal communication skills.

Required skills

• Social Media Marketing
• Digital Marketing
• Social Media Content Creation
• Use of social media management tools
• Social media analytics and performance reporting
• Basic photo editing
• Basic video editing