Social Media Specialist

About the role

The Social Media Specialist will manage the brand’s digital presence across key platforms, creating engaging content that reflects a luxury positioning. This role combines strategic planning, creative coordination, community interaction, and performance analysis to grow audience engagement.

Key responsibilities

• Support the development and execution of a social media strategy aligned with brand and campaign goals.
• Maintain a content calendar for Instagram, TikTok, Pinterest, YouTube and other relevant channels.
• Contribute to a TikTok‑first approach targeting younger luxury audiences.
• Collaborate with photographers, videographers, stylists and agencies to produce high‑quality visual and video assets.
• Write brand‑aligned copy that balances storytelling with product communication.
• Manage day‑to‑day community engagement and respond to followers, tastemakers and brand advocates.
• Track performance metrics, prepare regular reports and translate insights into actionable recommendations.
• Monitor competitor activity and emerging trends in the luxury and lifestyle space.
• Support influencer and creator collaborations, preparing briefs and coordinating content approvals.

Required profile

• 1‑3 years of experience in social media management, digital marketing or content creation.
• Strong understanding of social media platforms and current content trends.
• Creative mindset with excellent storytelling and copywriting abilities.
• Ability to work collaboratively with internal teams and external partners.
• Detail‑oriented with strong organizational skills.

Required skills

• Instagram
• TikTok
• Pinterest
• YouTube
• Social media analytics and reporting tools