Arabic-English Copywriter – Media & Advertising

About the role

WPP Media is seeking a creative, detail‑oriented copywriter who writes primarily in Arabic and can support English copy when needed. You will help bring brands to life through compelling storytelling, sharp messaging, and culturally relevant communication across a variety of digital platforms.

Key responsibilities

• Develop original Arabic copy for social media, campaigns, websites, and digital ads.
• Support and adapt English copy as required.
• Translate brand strategies into engaging, on‑tone messaging in both languages.
• Collaborate with designers, strategists, and account managers to deliver integrated campaigns.
• Adapt copy for different formats such as captions, visual text, scripts, and headlines.
• Maintain consistency of tone of voice and brand identity across all assets.
• Stay current with cultural trends, platform best practices, and audience insights.
• Proofread and edit content to ensure high linguistic and creative standards.

Required profile

• Native or fluent Arabic speaker with exceptional writing ability.
• Strong command of English writing (good to very good level).
• Understanding of Arabic dialects; Egyptian dialect is a plus.
• 2–4 years of copywriting experience, preferably in an agency environment.

Required skills