Brand Marketing & Activation Analyst

About the role

PepsiCo is seeking a Brand Marketing & Activation Analyst to support the hydration and energy categories within its North Africa portfolio. The analyst will work closely with cross‑functional teams to develop and execute marketing strategies that drive brand growth and market share.

Key responsibilities

• Develop and implement brand plans, ensuring timely and flawless execution.
• Partner with research and insights teams to analyse market trends, consumer feedback, and competitive activity.
• Collaborate with internal stakeholders to align brand strategy with overall business objectives.
• Manage marketing procurement in accordance with financial processes.
• Support product development and marketing campaign management.

Required profile

• Strong analytical mindset with experience in market analysis and brand performance evaluation.
• Excellent communication and collaboration skills to work with diverse teams.
• Ability to translate insights into actionable marketing plans.

Required skills