Category Manager – Hygiene (Egypt & NA)

About the role

Reckitt is seeking a Category Manager to lead the hygiene portfolio across Egypt and North America. You will shape the category vision, translate consumer insights into growth plans, and drive brand performance in line with global and regional strategies.

Key responsibilities

• Define the category vision and annual brand strategies aligned with global and regional direction.
• Translate consumer insights, market trends, and competitive dynamics into clear growth plans.
• Own portfolio architecture, brand roles, pricing ladders, and pack strategy.
• Deliver against category KPIs such as NSV, market share, penetration, equity and profitability.
• Lead the innovation pipeline from concept to in‑market execution.
• Partner with Global & Regional Marketing, R&D, Supply, and Procurement to ensure fit‑for‑market, on‑time, cost‑efficient launches.
• Balance global platforms with local consumer needs, affordability, and regulatory requirements, tracking post‑launch performance.
• Define brand positioning, communication and messaging in line with global guidelines.
• Lead creative development with agencies across ATL, digital, and in‑store.
• Own media strategy and A&P investment, ensuring ROI and effectiveness.
• Lead GTM strategy, including launches, promotions and channel prioritisation.
• Represent markets in regional and global forums, ensuring alignment with governance and stage‑gate processes.

Required profile

• Proven experience in category management within consumer‑goods or hygiene brands.
• Strong analytical ability to interpret consumer insights, market trends and competitive data.
• Demonstrated success in delivering growth against KPIs such as sales, market share and profitability.
• Experience leading cross‑functional teams and managing innovation pipelines.
• Ability to balance global brand platforms with local market requirements and regulatory constraints.
• Excellent communication skills for brand positioning, agency collaboration and stakeholder representation.

Required skills