Commercial Director – Healthcare Centre

About the role

Our client, a leading fertility and women’s health group in Egypt, is launching a flagship branch in Cairo. They are seeking a Commercial Director to drive commercial strategy, revenue growth and market entry across Cairo, Mansoura and Port Said.

Key responsibilities

• Develop and implement the commercial roadmap and revenue targets for all branches.
• Lead the go‑to‑market and pre‑launch plan for Cairo, including lead generation, referral programmes and launch campaigns.
• Coordinate with medical, operations, finance, HR and marketing teams to ensure full commercial readiness at launch.
• Prepare and present investment‑oriented commercial materials and support negotiations with potential shareholders.
• Build and manage relationships with gynecologists, fertility specialists, hospitals, clinics and corporate accounts.
• Set sales targets and track revenue by branch, service line, doctor and patient segment.
• Lead marketing and brand positioning activities in cooperation with internal and external teams.
• Support doctor and strategic shareholder acquisition through targeted outreach, presentations and structured follow‑up.
• Develop VIP and premium service models for Cairo and support international patient acquisition through tailored packages and referral relationships.

Required profile

• 10+ years of commercial/business development experience in healthcare, with at least 5 years in a leadership role.
• Proven track record in launching or scaling healthcare facilities, especially in Cairo.
• Deep knowledge of the Cairo healthcare market, referral dynamics and competitive landscape.
• Strong existing network with gynecologists, obstetricians, fertility specialists and key healthcare stakeholders in Cairo.
• Understanding of IVF/ICSI and reproductive medicine service models from a commercial perspective.
• Strong skills in commercial strategy, pricing and P&L‑focused decision making.
• Excellent leadership and team management skills across sales, marketing and customer‑facing functions.

Required skills