Digital Marketing Specialist – Google Ads, SEO & WordPress

About the role

Swafoo is looking for a remote Digital Marketing Specialist to drive paid and organic traffic for client websites. The role combines expertise in Google Ads, SEO, WordPress site management and modern analytics tools to deliver data‑driven campaigns.

Key responsibilities

• Conduct keyword research and on‑page SEO optimisation for multiple client sites.
• Perform comprehensive SEO audits and implement link‑building strategies.
• Create, monitor and optimise Google Ads campaigns.
• Analyse website and social media performance using Google Analytics and other analytics platforms.
• Edit and maintain WordPress websites, ensuring fast load times and SEO‑friendly structures.
• Prepare regular performance reports and recommend actionable improvements.

Required profile

• Proven experience with Google Ads, SEO techniques and WordPress site editing.
• Strong analytical mindset with ability to interpret data from Google Analytics and social media tools.
• Excellent problem‑solving and time‑management skills, capable of working independently.
• Relevant certifications (e.g., Google Analytics, SEO) and a bachelor’s degree in Marketing, IT or a related field are preferred.

Required skills

• Google Ads
• Keyword research
• On‑page SEO
• SEO audits
• Link‑building strategies
• Google Analytics
• Web analytics tools
• WordPress
• Website editing
• Social media analytics tools

What we offer

• Salary range of 8,000 – 16,000 EGP per month.
• Fully remote work environment.
• Part‑time start with potential conversion to full‑time based on performance.
• Opportunity to work with a data‑driven digital marketing agency.