Digital Marketing Specialist

About the role

The Digital Marketing Specialist will lead the company’s online presence across social media platforms and the corporate website. Working closely with the design team, you will create and schedule engaging content that aligns with our marketing objectives and enhances digital visibility.

Key responsibilities

• Manage and grow official LinkedIn and YouTube pages, including content planning, scheduling, publishing, and community interaction.
• Upload and optimize YouTube videos (titles, descriptions, thumbnails, keywords, playlists) and monitor performance metrics.
• Draft SEO‑friendly captions, headlines, and copy for LinkedIn posts and other digital channels.
• Develop SEO‑optimized content for websites, intranets, and social media, adapting material to platform best practices.
• Maintain a monthly and weekly posting calendar and produce performance reports with insights and recommendations.
• Track competitor activity and industry trends to refine the digital strategy.
• Support the planning and execution of online campaigns such as product launches, events, and announcements.
• Coordinate with the design team to ensure timely delivery of visual assets that match brand guidelines.

Required profile

• Approximately 2–3 years of experience in digital marketing or social media management.
• Bachelor’s degree in Business Administration, Marketing, or a related field, or equivalent professional experience.
• Proficiency in English (written and spoken).
• Strong analytical mindset with the ability to interpret social media metrics.

Required skills

• Microsoft Excel
• Microsoft Word
• Oracle ERP