Digital Marketing Specialist

About the role

The company is seeking a Digital Marketing Specialist to manage its social media channels, create engaging content, and run campaigns that boost audience interaction, reinforce brand identity, and support sales growth.

Key responsibilities

• Manage all company social media accounts to increase followers and drive sales.
• Generate, edit, and publish regular social media content.
• Plan and execute social media advertising campaigns.
• Engage audiences daily through interactions and activities.
• Develop content calendars that align with brand guidelines.
• Monitor and evaluate campaign performance and advertising metrics.
• Produce bi‑weekly performance reports for each channel.
• Moderate pages, handle customer inquiries, and dispatch leads promptly.
• Maintain relationships with business partners and marketing agencies.
• Update the company profile with new project information.
• Coordinate office stationery procurement.
• Assist with exhibition planning and execution.
• Collaborate with external technical teams to launch and maintain the company website.
• Manage and document media assets.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, Business Administration or a related field.
• 1‑5 years of experience in social media management and digital marketing.
• Strong understanding of content creation, campaign management, and audience engagement strategies.

Required skills

• Proficiency with major social media platforms.
• Experience using scheduling tools for content publishing.
• Ability to work with analytics dashboards to track performance.