Marketing Specialist

About the role

We are seeking a creative, results‑driven Marketing Specialist to help execute our 360° marketing strategy across digital platforms, public relations, and brand collaborations. You will work closely with internal teams and external partners to boost brand visibility through storytelling, trend‑focused content, and strategic partnerships.

Key responsibilities

• Assist in planning and executing integrated marketing campaigns, coordinating timelines, deliverables, and assets.
• Manage day‑to‑day social media activity on Instagram, TikTok and other platforms; lead a TikTok content team aligned with trends and growth goals.
• Develop and execute PR strategies, build media and influencer relationships, and manage brand send‑outs, gifting, and placements.
• Identify, negotiate, and brief influencers and creators; run end‑to‑end brand collaborations.
• Monitor and report on campaign performance, tracking KPIs such as engagement, reach, conversions and ROI.
• Stay up‑to‑date with market trends, competitor activity and cultural moments to uncover new content and partnership opportunities.
• Collaborate with design, content, sales and external agencies to ensure smooth execution of all initiatives.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 2‑5 years of experience in marketing, social media or PR.
• Strong understanding of social media trends and influencer marketing.
• Excellent communication, organizational and multitasking abilities.

Required skills

• Instagram
• TikTok
• Influencer outreach and negotiation
• PR strategy and execution