Media Buyer – Luxury Travel & Events

About the role

The Media Buyer will join City & the Sea’s marketing team in Cairo, driving media planning and buying across both digital and traditional channels to support luxury travel and event campaigns. This full‑time, on‑site position translates marketing objectives into effective media strategies that reach high‑net‑worth audiences.

Key responsibilities

• Develop and execute media plans aligned with campaign goals and target audiences.
• Negotiate and purchase media placements across digital platforms (social, search, display) and traditional outlets.
• Manage media budgets, monitor spend, and optimise campaigns for reach, engagement and conversion.
• Track performance metrics, analyse data, and produce regular reports to inform strategy.
• Collaborate with creative, marketing and management teams to ensure consistent brand messaging.
• Stay up‑to‑date with media trends, audience behaviours and emerging platforms relevant to luxury travel and events.

Required profile

• Proven media planning and buying experience with multi‑channel budgets.
• Strong analytical ability to interpret campaign data and optimise performance.
• Excellent communication skills for internal collaboration and external negotiations.
• Experience in travel, hospitality, events or luxury brands is a plus.
• Bachelor’s degree in Marketing, Advertising, Business or equivalent practical experience.
• Highly organised, detail‑oriented and capable of managing several campaigns simultaneously.

Required skills

• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads).
• Search advertising platforms (e.g., Google Ads).
• Display advertising platforms.