Paid Media & Creative Strategist

About the role

We are seeking a highly skilled Paid Media & Creative Strategist to lead advertising campaigns across multiple platforms while shaping compelling creative concepts. This role blends performance marketing expertise with creative strategy to drive measurable results for our clients.

Key responsibilities

• Plan, launch, manage, and optimize paid campaigns on Meta, Instagram, Facebook, TikTok, Snapchat, Google Ads, and other relevant platforms.
• Develop campaign strategies aligned with client goals, target audiences, budgets, and business objectives.
• Monitor performance daily, adjusting budgets, audiences, creatives, placements, and objectives to improve outcomes.
• Analyze data, produce performance reports with insights and actionable recommendations.
• Research advertising trends, competitor ads, viral content, and creative references.
• Create strong ad concepts, hooks, offers, content angles, and visual directions.
• Write clear creative briefs for designers, video editors, and content creators.
• Collaborate with the creative team to ensure ads are visually compelling and performance‑focused.
• Test various creative formats, messaging angles, audiences, and campaign structures.
• Stay updated on platform changes, algorithm updates, new ad formats, and emerging paid‑media trends.

Required profile

• Hands‑on experience managing paid campaigns through Meta Ads Manager.
• Proficiency with TikTok Ads, Snapchat Ads, and Google Ads (highly preferred).
• Strong understanding of targeting, retargeting, conversion tracking, pixel setup, reporting, and budget optimization.
• Ability to analyze key metrics such as ROAS, CPA, CPL, CTR, CPM, and conversion rates.
• Creative thinker capable of developing ad ideas, hooks, offers, and content angles.
• Experience researching creative references, competitor ads, and trends.
• Excellent communication skills for briefing designers and production teams.
• Agency background and experience handling multiple client accounts is a plus.

Required skills

• Meta Ads Manager
• TikTok Ads platform
• Snapchat Ads platform
• Google Ads
• Conversion tracking and pixel implementation
• Campaign reporting and analytics
• AI‑powered tools for research, copywriting, planning, and workflow optimization