Public Relations Specialist

About the role

The Public Relations Specialist will drive PR initiatives that strengthen the company’s reputation and boost brand awareness. Working closely with the PR Manager and marketing leadership, the role focuses on media engagement, content creation, event support, and consistent messaging across all external channels.

Key responsibilities

• Build and maintain relationships with journalists, media outlets, influencers, and industry partners.
• Draft, edit, and distribute press releases, media advisories, and company announcements.
• Coordinate media interviews, press opportunities, and respond to inquiries under management guidance.
• Plan and execute PR campaigns aligned with marketing and business objectives.
• Monitor media coverage, compile reports, and identify opportunities for increased visibility.
• Create press materials, company profiles, speeches, newsletters, and other external communications.
• Assist in organizing press conferences, product launches, corporate events, community initiatives, and sponsorship activities.
• Maintain media contact databases and track PR campaign performance.
• Monitor public perception, flag reputational risks, and support crisis communication when needed.
• Collaborate with Content, Social Media, Digital Marketing, Design, and Sales teams to ensure integrated communication efforts.

Required profile

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, Mass Communication, or a related field.
• 2–5 years of experience in public relations, corporate communications, media relations, or marketing.
• Proven experience working with media outlets and organizing events is preferred.

Required skills