Senior Media Buyer (Performance Marketing)

About the role

We are seeking a Senior Media Buyer to lead paid acquisition across Meta, Google, TikTok and other platforms for our fast‑growing eCommerce personal‑care brand. The role focuses on acquiring customers profitably, maximizing ROAS and scaling revenue while working fully remotely.

Key responsibilities

• Plan, launch, manage and scale campaigns on Meta Ads, Google Ads, TikTok Ads and other paid media channels.
• Control monthly ad budgets, ensuring profitability targets are met.
• Optimize campaigns using KPIs such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate and AOV.
• Build full‑funnel acquisition strategies including prospecting, retargeting and retention.
• Conduct A/B testing on creatives, audiences, copy, landing pages and offers.
• Analyze performance daily and implement data‑driven optimisations.
• Collaborate with designers, content creators and the eCommerce team to improve creative concepts and landing‑page conversion.
• Research competitors, industry trends and emerging advertising opportunities.
• Generate weekly and monthly performance reports with actionable insights.

Required profile

• 4+ years of hands‑on experience managing paid media campaigns for eCommerce brands.
• Proven track record scaling budgets exceeding $20,000 per month.
• Strong analytical mindset with the ability to interpret data and make strategic decisions.
• Excellent communication and time‑management skills.
• Ability to work independently in a fast‑paced remote environment.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel & Conversion API (CAPI)
• Looker Studio or similar reporting dashboards