Social Media & Community Executive

About the role

CTRL is seeking a full‑time Social Media & Community Executive to shape and maintain its online presence. The role blends creative content creation with community engagement, turning audience interactions into stronger customer retention and repeat purchases.

Key responsibilities

• Manage the brand’s daily presence across all social media platforms, including publishing content and writing captions.
• Coordinate posting schedules and monitor community channels for audience engagement.
• Collect comments, feedback, and customer insights to inform content ideas and maintain a consistent brand voice.
• Plan and execute email marketing campaigns and, later, WhatsApp/SMS initiatives.
• Build customer flows such as welcome, restock, launch, and repeat‑purchase messages, and segment audiences for targeted campaigns.
• Track open rates, click‑through rates, conversions, and prepare weekly and monthly performance reports for social media, community, and CRM activities.

Required profile

• Experience or strong interest in social media and community management.
• Excellent writing skills with the ability to craft engaging captions.
• Deep understanding of audience behavior, social media trends, and brand tone.
• Highly organized, capable of managing schedules, reports, and multi‑channel campaigns.
• Basic knowledge of email marketing or CRM tools is a plus.
• Availability to work full‑time on‑site.

Required skills