Social Media & Digital Advertising Manager – Restaurants

About the role

We are seeking a seasoned Social Media & Digital Advertising Manager to lead online marketing initiatives for restaurants and cafés across Saudi Arabia. The ideal candidate will combine creative storytelling with data‑driven advertising to boost reservations, orders, and brand awareness.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies for restaurant brands.
• Manage and grow social media profiles on TikTok, Instagram, Facebook, and other platforms.
• Create monthly content calendars aligned with promotions, seasonal campaigns, and new menu launches.
• Write compelling copy for ads, posts, and promotional materials.
• Plan, launch, optimize, and monitor paid campaigns on TikTok Ads, Meta Ads, Google Ads, and Snapchat Ads.
• Generate lead‑generation and sales campaigns to increase orders and reservations.
• Coordinate with designers, photographers, videographers, influencers, and content creators.
• Monitor online reputation, respond to customer feedback, and manage community engagement.
• Analyze performance data, produce weekly and monthly reports, and conduct A/B testing to improve ROI, ROAS, and CPA.
• Maintain tracking pixels, Google Analytics, Google Tag Manager, and conversion tracking.

Required profile

• Minimum 5 years of hands‑on experience in digital marketing and paid advertising.
• Proven track record marketing restaurants, cafés, or food & beverage brands.
• Strong understanding of restaurant customer behavior and local market dynamics in Saudi Arabia.
• Ability to deliver measurable business growth through digital campaigns.

Required skills

• TikTok Ads Manager
• Meta Ads Manager (Instagram & Facebook)
• Google Ads
• Snapchat Ads
• Google Analytics
• Google Tag Manager
• Meta Pixel
• TikTok Pixel
• Conversion tracking