Senior Public Relations Officer
WOROOD · Nouveau Caire
وصف الوظيفة
About the role
Worood is seeking a Senior Public Relations Officer to lead the creation and execution of PR strategies that reflect the brand’s elegance and luxury identity. Based in New Cairo, the role operates in a hybrid environment, combining on‑site presence for key events with remote work for planning and communication tasks.
Key responsibilities
- Develop and implement PR strategies that elevate brand visibility and reputation.
- Cultivate strong relationships with influencers, press, and media outlets across regions.
- Manage PR campaigns from concept to execution, ensuring alignment with Worood’s brand tone and aesthetics.
- Oversee PR package planning, coordination, dispatch, and coverage tracking.
- Prepare press materials, brand stories, and collaboration briefs with a refined and consistent voice.
- Monitor and analyze PR performance, media coverage, and campaign impact.
- Collaborate closely with marketing, content, and creative teams to maintain consistent messaging.
- Support event communications and manage PR activities during brand launches and media gatherings.
Required profile
- Bachelor’s degree in Public Relations, Communications, or a related field.
- 25 years of experience in fashion, beauty, or luxury PR.
- Strong writing and communication skills in both English and Arabic.
- Excellent understanding of influencer marketing and digital PR trends.
- Articulate, polished, highly organized, emotionally intelligent, and relationship‑driven.
- Ability to handle high‑volume projects with grace and precision.
Required skills
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WOROOD
Nouveau Caire