Senior Public Relations Officer

About the role

Worood is seeking a Senior Public Relations Officer to lead the creation and execution of PR strategies that reflect the brand’s elegance and luxury identity. Based in New Cairo, the role operates in a hybrid environment, combining on‑site presence for key events with remote work for planning and communication tasks.

Key responsibilities

• Develop and implement PR strategies that elevate brand visibility and reputation.
• Cultivate strong relationships with influencers, press, and media outlets across regions.
• Manage PR campaigns from concept to execution, ensuring alignment with Worood’s brand tone and aesthetics.
• Oversee PR package planning, coordination, dispatch, and coverage tracking.
• Prepare press materials, brand stories, and collaboration briefs with a refined and consistent voice.
• Monitor and analyze PR performance, media coverage, and campaign impact.
• Collaborate closely with marketing, content, and creative teams to maintain consistent messaging.
• Support event communications and manage PR activities during brand launches and media gatherings.

Required profile

• Bachelor’s degree in Public Relations, Communications, or a related field.
• 25 years of experience in fashion, beauty, or luxury PR.
• Strong writing and communication skills in both English and Arabic.
• Excellent understanding of influencer marketing and digital PR trends.
• Articulate, polished, highly organized, emotionally intelligent, and relationship‑driven.
• Ability to handle high‑volume projects with grace and precision.

Required skills