Social Media Manager

About the role

The Social Media Manager will lead the communication strategy for a major development partner operating in Egypt. The role focuses on increasing the partner’s visibility, raising awareness of its programmes, and engaging a young Egyptian audience across multiple social platforms.

Key responsibilities

• Develop and implement a comprehensive social‑media strategy tailored to each platform (Facebook, Instagram, X, YouTube, etc.).
• Create original, diverse content – images, videos, infographics, and human‑interest stories – that reflects the partner’s branding and messaging.
• Maintain and update social‑media calendars on a yearly, quarterly and monthly basis.
• Drive audience engagement by posting in relevant groups, collaborating with influencers and Youth Ambassadors, and fostering two‑way communication.
• Monitor, analyse and report on social‑media metrics, producing monthly performance reports.

Required profile

• Proven experience managing social‑media accounts for organisations, preferably with a focus on youth audiences.
• Strong understanding of the distinct audiences and best practices for each platform.
• Ability to produce engaging, audience‑specific content and adapt messaging quickly.
• Excellent written communication skills in English.

Required skills

• Content creation for social media (images, video, infographics).
• Social‑media management tools and analytics.
• Strategic planning and calendar management.