Senior Public Relations Specialist – Fashion Luxury

About the role

Worood, a luxury fashion brand, is seeking a Senior Public Relations Specialist to shape and amplify its brand narrative. The role combines strategic campaign management with hands‑on execution, ensuring every PR touchpoint reflects the brand’s premium aesthetic.

Key responsibilities

• Design, launch and manage PR campaigns from concept through execution, aligning with Worood’s tone and visual identity.
• Plan, coordinate and dispatch PR packages, tracking coverage and performance.
• Create press releases, brand stories and collaboration briefs with a consistent, refined voice.
• Monitor media coverage, analyze campaign impact and report insights to stakeholders.
• Partner with marketing, content and creative teams to maintain unified messaging across channels.
• Support event communications and oversee PR activities during brand launches and media gatherings.

Required profile

• Bachelor’s degree in Public Relations, Communications, or a related field.
• 2–5 years of experience in fashion, beauty or luxury PR.
• Excellent writing and communication skills in both English and Arabic.
• Strong understanding of influencer marketing and digital PR trends.
• Proven coordination, multitasking and reporting abilities.
• Keen eye for detail, visual storytelling and luxury positioning.

Required skills