SRM Pricing & Mix Lead - GFIP & Cereal

About the role

The SRM Pricing Lead (GFIP & Cereal) reports to the SRM Director and acts as the pricing expert and key business partner for the local unit. The role drives consumer penetration and category profit pool growth by developing and executing optimized pack-price architectures and product mix plans across brands and channels. It leads the local pricing practice and its pricing council, and works with the broader MEA SRM team.

Key responsibilities

• Lead the development of portfolio pricing strategy and price-value actions, integrating category, consumer, customer, company and competitive impacts into pack-price recommendations and execution plans.
• Chair or co-chair the local cross-functional Pricing Council, monitor pricing performance against the category, and manage price-value actions through the Annual Plan and S&OP+ cycles.
• Drive Net Price Realization and Product Sizing plans at channel and key customer level, partnering with Sales, CBU Marketing, Finance and Regional Pricing councils to set targets, define pricing corridors and promotion price guidelines, and minimize cross-border and parallel trade.
• Create the market portfolio pricing strategy, annual pricing plans and recommended actions, using MWC Pricing Playbooks and working with CBU Marketing, CMI and Sales on pack-price architecture, and with Commercial and Finance on Prime Margin/MAC shape.
• Develop everyday pricing and product mix guidelines for key accounts, coordinate cost price increases and manage brand and customer exceptions through S&OP+.
• Work with the regional pricing analyst so local inputs are included in regional net pricing strategies and pricing corridors on key SKUs.
• Manage daily pricing analysis, including monitoring retail prices and price tiers, analysing pricing across channels and pack types, and tracking competitor and multi-category pricing moves.

Required profile

• Strong commercial, leadership and influencing capability.
• Ability to build effective working relationships and teams, and to inspire and motivate stakeholders internally and externally.